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Any visit to the Essity Sites may lead to registration of the IP address used for such access. We also use IP addresses to measure the use of the Sites of Essity. (An IP address is a unique number which makes it possible to sometimes identify a user’s connection to the Internet and it is automatically provided by your web browser each time you view a website.) Such measurement may also include collecting information about how you use the Site which may also include monitoring Site usage to help Essity to improve the Site, to personalize your experience by tailoring the content you see, to optimize your user experience and to determine use frequency. This may also apply in relation to any user accounts you may have with Essity. We may also perform statistical analysis of data collected.